I had planned to re-design this packaging using photoshop today - as an experiment. But the amount of information that I want to put on the bag is so huge, I think I need to focus on a few key statements first. Perhaps it's not possible to be completely honest - there is no need to sell Cox's apples with a small book! I also think I need to totally change the packaging - it doesn't look 'honest' at the moment. Should apples even be packaged?? Maybe I don't need to design packaging, I need to design some sort of in-store graphic?
Friday, 9 October 2009
Cox's Apples - Sainsburys
I had planned to re-design this packaging using photoshop today - as an experiment. But the amount of information that I want to put on the bag is so huge, I think I need to focus on a few key statements first. Perhaps it's not possible to be completely honest - there is no need to sell Cox's apples with a small book! I also think I need to totally change the packaging - it doesn't look 'honest' at the moment. Should apples even be packaged?? Maybe I don't need to design packaging, I need to design some sort of in-store graphic?
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