The first brief I've chosen is '100% British Beef'. The brief is to research an existing product, and from the research obtained, redesign the product packaging so that it is completely honest.I find this brief particularly interesting because food is a subject I feel strongly about, in particular the many additives in our food, and processes it goes through, that we know nothing of. I could research this subject forever! But I have a limited amount of time, so I just spent one morning on research. I'm going to start redesigning some food packaging today.
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